Branding - Pete's Homemade Bagels

For Pete's Homemade Bagels I wanted to explore packaging design in regards to how takeout packaging is built and designed, like how someone might make takeaway packages for homemade goods. The package itself is designed around having an authentic, personal, and hand-baked feel to tie the design into the product's "Homemade" theme. To push this theming even further I constructed the package to appear more house shaped, making the package appear like the very home it could have been baked in. Much of my process was experimenting with ways to explore how to create a foldable package that would have a unique shape, as well as how the pictorial elements would interact with that shape. I would later create this short animation to help demonstrate how the box would fold together and strengthen the brand's identity even further.