For Pete's Homemade Bagels I wanted to explore packaging design in regards to how takeout packaging is built and designed, like how someone might make takeaway packages for homemade goods. The package itself is designed around having an authentic, personal, and hand-baked feel to tie the design into the product's "Homemade" theme. To push this theming even further I constructed the package to appear more house shaped, making the package appear like the very home it could have been baked in. Much of my process was experimenting with ways to explore how to create a foldable package that would have a unique shape, as well as how the pictorial elements would interact with that shape. I would later create this short animation to help demonstrate how the box would fold together and strengthen the brand's identity even further.
Shown here is Spice of the Month Club, a monthly subscription box filled with hot sauces, spices, and other spicy goodies shipped right to your door. The box would be bound with a slide cover and all contents held in place using cut paper and the tension from the slide cover. Visually, I wanted to evoke naturalistic imagery to draw attention to the organic ingredients in the box's contents while making use of more modern design techniques to make the product more appealing to contemporary consumers. I took a lot of inspiration from botanical illustrations to establish the natural vibe while simplifying the rendering of each image to make the piece look a bit more modern. Also, considering the naturalistic design motif, all the contents are recyclable, though I used a laser cutter to etch an intricate design into the chipboard to make it worth keeping and reusing.